SkiftIQ

Competitive intelligence for travel brands

The social metrics that keep you ahead of the travel industry.

Stay Ahead of the Competition

SkiftIQ includes our data and analysis dashboard and a subscriber-only weekly newsletter. Access competitive insights and the latest social activity by travel sector and across the industry.

Data-Driven and Actionable Insights

At Skift, we use the IQ dashboard to stay atop the latest activity and trends among the companies we cover:

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The International Airports Making Friends the Fastest on Facebook

Although Singapore Changi Airport is the most liked airport on Facebook, it can’t rest on its laurels on the social network, as Dubai International is making friends at a 50% faster rate. Dubai’s Earth Hour campaign in the month of March skyrocketed their page likes past #LAXPhotoWeek, Los Angeles’ user-generated photo contest and Changi Airport’s #SocialMediaMonth campaign

The Quality and Quantity of Web Video Produced by Travel Brands

Nearly 400 brands uploaded more than 2,600 YouTube videos for May 2014. Despite the Turkish government's recent ban of YouTube, the Turkish Airlines's ad featuring a Euroleague pool party attracted nearly 3 million views.

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How a Destination Marketing Organization Takes America’s Great Outdoors into Digital Territory

A look at the U.S. Department of the Interior's pioneering efforts to expand its service and presence through social media, including communicating with guests during the federal shutdown, holding photo contests on Instagram, and using Twitter to promote events at national parks and monuments.

What People are Saying

Skift was recognised for "Excellence in Travel Marketing Science" and specifically for their approach to create rankings of travel organisations in terms of their social media activity.

The Travel Marketing Store - @TTMSGlobal

Skift is aimed squarely at the travel industry, serving up news, insight, data, tools and more.

The Next Web - @TheNextWeb

This type of information is exciting, because it lets people know which companies have their stuff together when it comes to social media and can help you identify industry trends.

Meeting Professionals International - @MPI